Thing is when the Big 12 is announced there will be no Top Ten teams on the Cyclone schedule and no national marque players coming to Hilton that are any sort of a draw, so there is that. JuJu may be the next "It Girl" with the Big Ten's coverage and channel although I'd pick Booker of Texas over her without hesitation. Granted, with Crooks we should have our own draw. With Harmon and Booker of Texas gone to the SEC it's Crooks POY crown to take. And, no, I don't consider Lee of KSU a big interest player (good but not someone that generates real buzz).
Given Hawks recent success/attendance, the rivalry and Crooks as an emerging marquee player the game in IC is likely to be a sellout. With ISU likely to be highly ranked it should at least get the Big Ten channel main channel. If it were in Ames it would certainly be on one of the flagships.