All the schools should give money to Colorado to keep prime as the HC as long as possible. If the Big12 can harness that buzz there is some real potential for ratings. If he leaves things look a bit more grim.
I'm a bit jaded. The networks spent a lot of effort building Deon up. They can just as easily spend that effort tearing him down.
But agree, they will ride the wave as long as they can. But at some point fan interest in CU will levelize/wane. Only so much PR gimmick that networks can leverage. I was talking to my sister last weekend and she is a casual college football fan. She was going to watch CU play because she saw story on Deon & 98 year old fan. Only so many stories like that exist, it eventually will come down to winning and being relevant in the Pac12/Big12 CCG races.
I am sure Deon will get offers as soon as this offseason. It will be interesting what is in his heart- college vs. NFL job. Blue-blood vs. CU type school. I would think he made good coin playing in the NFL- so not sure how much money he needs from coaching. Plus I am sure CU will pony up the cash to keep him.