Top 25 most valuable program

Here's the article link, along with the "methodology" for this analysis:


Methodology: For this piece GOBankingRates used the United States Department of Education’s “Equity in Athletics Data Analysis” (EADA) dataset to find (1) total football revenues; and (2) conference for all NCAA Division I schools all in FY19-20 data (the most recent available). Only the top 50 schools in terms of factor (1) were included in the final list. All data was collected on and up to date as of August 3, 2022.
 
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Here's the article link, along with the "methodology" for this analysis:


Methodology: For this piece GOBankingRates used the United States Department of Education’s “Equity in Athletics Data Analysis” (EADA) dataset to find (1) total football revenues; and (2) conference for all NCAA Division I schools all in FY19-20 data (the most recent available). Only the top 50 schools in terms of factor (1) were included in the final list. All data was collected on and up to date as of August 3, 2022.
I looked into that data once for a project. It's clearly funky data, I think because different athletic departments report things different ways, have different definitions of what is sport-specific revenue vs. AD revenue, etc.
 
So basically, it is just a list of everyone's 2019/2020 season income. Which may be distorted due to covid.

Crazy to think OU was almost 2X that of aTm.