I’ve heard Tony Altimore make the claim that the other B1G presidents love having Rutgers and Maryland, because it helps them fundraise with alumni in DC and Wall St. Away games there serve as networking opportunities to milk the donors.
Not sure how accurate that is, but if so, there could be value there too.
I would guess the impact in this regard is minimal to zero. So, Big 10 college X has some prospective donors in DC and NY. President of College X's ability to meet up with them at a road game at Rutgers or Maryland is going to be the difference in getting a big donation? No way.
First, if someone is at the level of big donor, the expense to get to their alma mater in a manner where the time commitment is substantial, is not going to be a factor. If a big donor is in NYC, the time investment difference in getting on a private jet or charter to Ann Arbor vs. getting to Piscataway is probably not some big factor. Second, how much accommodation is a president from the visiting team going to get at a game? Are they going to get a catered luxury box at a road game?
This is more like someone grasping at a way that Rutgers and Maryland still have value. A president or member of the other Big 10 universities may say that, but it's more like, I want a free trip to NYC and I can say I'm meeting with big donors at a game to justify a 4 day trip. Kind of like Leath going to NC to hunt meet up with the boys, I mean, "fundraise."
Rutgers and Maryland's value was 99.99% jamming BTN on those cable providers while they did not get full media dollars. That's it. There were two possible outcomes. The hope by the big 10 was that exposure would greatly improve those programs to the point they would eventually bring real value. Then by the time they get full shares they aren't just a drain. The second outcome is what happened - make a bunch of money for a few years, then have that value degrade over time as they pay full shares to two dogs and cable/sat subscriptions decline.