I think there is no 'bump' in that model for the Big12, because that is when OuT is slated to leave. So it ends up being kind of a wash. More money from playoff minus less TV money from lack of OuT. Not 100% but I think that's the explanation I came up with when I looked at that a while ago.
I'm not sure comparing states is all that meaningful. States vary a lot in size and population. Texas is over 4 times the size of an average state both in area and population.
That, and we've already established some states are more prone to be viewers than others (see CA)
I hope you are right, but our current TV contract was negotiated WITH OU and Texas in the conference. That helps what we are getting now.
Bowlsby corrected himself after he talked to the Texas legislature (he went high to try to scare them from leaving with the half media). After he had a chance to talk around and check things out, he announced that OuT leaving would cut the payouts 5MM/year. The big 12 contract was slightly back loaded and we are projected to go from 42 MM last year to 44 this year and 46 next year. That is projections. We were projected to be 40 last year and surpassed it by 2MM.
Appreciate your response. It's fair.
I think those networks don’t do a thing for National branding. Look at viewers even on Big 10 network. All those networks it is basically just fans of those schools that watch them. Big 10 network worked simply because they had enough people in their market that scream if their cable and sat carrier didn’t have it.
True. That is exactly the point with the current Big12- Texas and then 4 lower populated states.
The old big 12 had what was considered national brands to help it. A/M, Texas, Okie, Nebraska all pulled more than just their state so it worked out well. Why it's big to expand to other areas without those national brands.
Totally get that. Not exact science by any means but found it interesting. Not sure it really means anything.
This is what I was wondering about when they announced the B1G deal with Fox/NBC/CBS all getting regular slots in the Saturday schedule. Seems to me that ESPN/FOX are trying to fill up all the prime viewing windows with SEC/B1G content, which makes it more difficult for anybody else to get a game on somewhere other than FS1 or ESPNU or whatever.
Saw an interesting interview with Gundy. The other area that Big12/Pac12 might have to utilize is Thur/Fri night games.
Ha. Yeah there's about 50 different streaming entities. And that's just for ESPN!
I agree. Farg Iowa!!! LOL
The conference paid out around 43MM per this past season.
The problem is going to be not having OU or UT, they were worth about half of your last media deal by themselves. And you're now going to be splitting the pie 12 ways instead of 10. Not saying the next deal won't be in the same neighborhood as the last one, maybe even a little more, but it's going to be tough getting a deal that brings a lot higher of a per school payout.
They were national brands because there were only a few viewing options. In today's market, I doubt any of them generate the separation they did back. The next contract will be very interesting indeed. I just heard on the radio recently that streaming last year, for the first time, out did OTA and cable. The next phase of negotiations will be more time sensitive and eventually evolve into a distributed streaming model.
