What's a miss? The ncaa is actively attempting this tactic in their efforts to fit punishment of school's involvement with shoe companies into their existing process. It is their best shot at their futile goal of removing shoe company influencing. Have you not been reading the details of what's going on?
Shoe/Apparel companies giving benefits to athletes has nothing to do with those companies being "Boosters" of the school. Those companies giving benefits to the athlete creates an "endorsement" for those products which is against NCAA rules.
But please keep contorting things because you aren't quite twisted into a pretzel yet.
Btw, there is nothing wrong with admitting your school did something wrong, it doesn't make you less of a fan.