If nobody's watching, nobody's going to advertise, regardless of whether the "local" team is on a channel or not. And I would just about guarantee you there aren't 1.5 million people in the greater New York metro area that give a rat's arse about Rutgers football. I highly doubt that many people will even turn to the half a page blurb that will be in the paper of their choice tomorrow morning...
Maybe you're right. I guess I'll disagree, but you could be right. Just considering how much people love college football I would think that Rutgers could at least deliver a small fraction of their own gigantic market.