Typically technology will replace jobs, so nothing new. One of my best friends is highly successful PR person who has been very successful in writing copy. She is currently being shadowed by AI technology at her company. Rather than feeling sorry for herself, she has been preparing for the future, as should anyone in life. You get comfortable, you get past.
For those that refuse to use AI, just because you don't like it or it's threating to you, is nonsense because you're getting left in the dust by your competitor.
I started using AI with the last year and it has saved me 5 digits at least in marketing fees, helps me respond to marketing needs faster and will write code for my website and has grown my company to record sales.
For those that think you don't need to know anything about your content that AI is writing for you, doesn't understand how to use it. If you are using AI as pr or writing or marketing and you don't have a good understanding of the goal and tone, you're wasting your time because people will see through it.
The research capabilities are endless too.
Nothing in life is a guaranteed, so plan accordingly.