CW Pod on college football value

Cycsk

Year-round tailgater
SuperFanatic
SuperFanatic T2
Aug 17, 2009
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Fascinating pod. So many things I want to know more about:

1. 46% year over year growth! That's crazy for an entire industry that is already well-established. Is that just the impact of NIL bringing new money into the industry?

2. Rutgers. The Big 10 didn't bring Rutgers in so that they could get "all the Rutgers" fans to watch Big 10 TV. It was so that they could get the fans of all their other teams who live in the New York area to watch when they play Rutgers (and others).

3. Equity Partners. I'm still unclear on what someone gets when they buy 10% of a program or conference. Do they simply get 10% of future revenue? Or 10% of just future profits? Are they "silent partners," or do they get some sort of controlling influence, such as related to consolidation of marketing?

4. Debt Load. Was debt load factored into valuation? Everything else being equal, a school with massive debt is worth much less than a school with no debt.
 

Fascinating pod. So many things I want to know more about:

1. 46% year over year growth! That's crazy for an entire industry that is already well-established. Is that just the impact of NIL bringing new money into the industry?

2. Rutgers. The Big 10 didn't bring Rutgers in so that they could get "all the Rutgers" fans to watch Big 10 TV. It was so that they could get the fans of all their other teams who live in the New York area to watch when they play Rutgers (and others).

3. Equity Partners. I'm still unclear on what someone gets when they buy 10% of a program or conference. Do they simply get 10% of future revenue? Or 10% of just future profits? Are they "silent partners," or do they get some sort of controlling influence, such as related to consolidation of marketing?

4. Debt Load. Was debt load factored into valuation? Everything else being equal, a school with massive debt is worth much less than a school with no debt.
#2 I'm not even sure they thought much about "College football fans", but more of a simple numbers game. You don't need all of the Rutgers fans to call and complain to the cable company to offer the B10 network, you only need a few. As long as those who are calling to get it are more than those calling who don't want it, it gets added and then billed to every customer in NY, whether or not they are fans of college football at all.