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Is it? Seems like just a circle of what we already know. Big 10 and SEC media rights deals pay more which drive up value.Interesting
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CNBC's Official College Sports Valuations 2025: Top 75 athletic programs
The programs are worth a combined $51.22 billion, 13% more than the top 75 in last year's rankings.www.cnbc.com
Trying to cozy up with ACC ADs and get some good PR for when he goes on the offensive to grab ACC teams.Yormark playing 3d chess?
I can't speak for the OP, but here's what I found moderately interesting:Is it? Seems like just a circle of what we already know. Big 10 and SEC media rights deals pay more which drive up value.
If this included NIL (not rev share), I bet the results would be interesting to see.I can't speak for the OP, but here's what I found moderately interesting:
ISU ranked 4th in Big XII (46th overall) behind Kansas (39th), OSU (41st), and Baylor (42nd).
Top 3 drops in ranking from 2024 are all Big XII teams: TTU (dropped 16 spots), Arizona (dropped 14 spots), and TCU (dropped 11 spots). Meanwhile the largest Big XII riser was Colorado (up 8, currently 1 spot behind ISU)
If a 60-team super league was created based on this (it won't be, but just for the sake of conversation), KSU (62nd), ASU (63rd), Cincy (68th), UCF (70th), and Houston (73rd) would all be on the outside looking in while 'Zona (55th), BYU (57th), WVU (58th), and UU (60th) all barely make the cut.
This list makes the Big XII look bad, even compared to the ACC... they have 7 teams (Clemson, Stanford, FSU, Miami, Duke, UNC, & Louisville) ahead of the Big XII's top team, and only 3 teams outside the top 60 (Wake Forest, SMU, & Cal). The average ACC school is ranked 43.5 compared to 55 for the Big XII.
*note: I didn't include ND in any ACC calculations, despite this article listing them as a conference member.
I know we don’t like it, but objectively the ACC has better perception than the XII. They never lost their “big brands” so they ride on Miami, Clemson, FSU, etc. even if on field performance has lacked.I can't speak for the OP, but here's what I found moderately interesting:
ISU ranked 4th in Big XII (46th overall) behind Kansas (39th), OSU (41st), and Baylor (42nd).
Top 3 drops in ranking from 2024 are all Big XII teams: TTU (dropped 16 spots), Arizona (dropped 14 spots), and TCU (dropped 11 spots). Meanwhile the largest Big XII riser was Colorado (up 8, currently 1 spot behind ISU)
If a 60-team super league was created based on this (it won't be, but just for the sake of conversation), KSU (62nd), ASU (63rd), Cincy (68th), UCF (70th), and Houston (73rd) would all be on the outside looking in while 'Zona (55th), BYU (57th), WVU (58th), and UU (60th) all barely make the cut.
This list makes the Big XII look bad, even compared to the ACC... they have 7 teams (Clemson, Stanford, FSU, Miami, Duke, UNC, & Louisville) ahead of the Big XII's top team, and only 3 teams outside the top 60 (Wake Forest, SMU, & Cal). The average ACC school is ranked 43.5 compared to 55 for the Big XII.
*note: I didn't include ND in any ACC calculations, despite this article listing them as a conference member.
Hard to believe that Stanford is 23rd. They don't have fans.Interesting
![]()
CNBC's Official College Sports Valuations 2025: Top 75 athletic programs
The programs are worth a combined $51.22 billion, 13% more than the top 75 in last year's rankings.www.cnbc.com
Interesting
![]()
CNBC's Official College Sports Valuations 2025: Top 75 athletic programs
The programs are worth a combined $51.22 billion, 13% more than the top 75 in last year's rankings.www.cnbc.com



Lots of revenue from endowment and lots of sports.Hard to believe that Stanford is 23rd. They don't have fans.
Really interesting analysis. Although this article is just being paraded around by the Arkansas and Rutgers of the world to chest thump about their conferences.The methodology is pretty basic and PFA, in my opinion. They take in a bunch of variables, sure, but the #1 most important is profit (or free cash flow if you prefer), and they absolutely have no idea what that number is. They also use revenue times 4, and then add for conference affiliation which is HIGHLY correlated with revenue as well. Then some other available data and "other factors".
TLDR on the below: the ratio of value to revenue is a pretty strong indicator of brand and/or number of fans and their engagement.
I suppose its not super lazy, as some that have been published. An interesting way to look at this is by their Value-to-Revenue ratio. That kind of shows the non-financial value, maybe the best way to capture brand value. So two colleges with same revenue, but one has lots of alumni and passionate fans, and another does not - you expect the former to be worth more. Looking at that top to bottom, it does feel like a good gage of "how passionate are their fans?" Here's top 20, which is basically 500% +/-:
View attachment 164012
Those are all schools where I would say "they have lots of passionate fans".
Looking at the bottom, it really drops off fast- but it unsurprisingly has Rutgers, Cal, and a bunch of small schools (including the 3 former AAC that joined the Big12).
View attachment 164013
A little surprised about ASU. But the rest all scream "does that school actually have fans?"
Also BYU is at 385% which makes no sense to me - they have super passionate fans, you could even say they are religious about it (I will see myself out!). I would have thought BYU would be higher, esp with ND at 481%.
Look at Big12, ISU is first in value-to-rev. IDK if that is right, but it makes me think they put recent football success (or attendance?) as one of those "other factors". Ahead of Tech seems odd, but maybe MBB or even WBB attendance is in there too.
View attachment 164011
From the article:
To compile the values of college athletic programs, CNBC consulted AthleticDirectorU, which has an expansive database of college athletic program financials and information. AthleticDirectorU’s publisher, Jason Belzer, has advised universities on NIL and private equity deals. Belzer is a venture partner for Sequence Equity, a private-capital firm that has pitched a plan to make the playoffs of the NCAA’s Division I Football Championship Subdivision, or FCS, a separate entity outside the purview of the NCAA.
CNBC’s list reflects the current enterprise value of each program, starting with a base revenue multiple of four for all institutions, and then adjusting the multiple for variables, including conference affiliation, estimated NIL spend, school subsidies, number of alumni and other factors that can catalyze revenue growth and profitability.
To determine the rankings, CNBC and Belzer incorporated the expertise of several people knowledgeable about athletic program valuations who asked not to be named in order to freely discuss details of the programs.
Or they could just go the Beth Goetz/Iowa AD route and just refuse to pay the debtRutgers needs to talk to Arizona State on how to get rid of debt, which is have the university cover/forgive it. Isn’t that what ASU did?
Rutgers needs to talk to Arizona State on how to get rid of debt, which is have the university cover/forgive it. Isn’t that what ASU did?