Damn, this is what I’ve been saying the whole time and I just hate the messenger it’s coming from
Realignment Megathread (All The Moves)
- Thread starter ISUcyclones11
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Damn, this is what I’ve been saying the whole time and I just hate the messenger it’s coming from
The overall payout wouldn’t have been lowered with CBS, it would have increased, especially given that ESPN and Fox didn’t always have the best weekly B12 games on their OTA outlets and the fact that Fox didn't even kick in money to add the 4 corner schools.
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LOL, Tuberville is a SEC puppet. No B10/SEC expansion restrictions that kneecap the B12/ACC and no codification of House is Sankey’s (and Petitti’s) best case scenario.
If, if.
First, CBS couldn't have been part of a Big 12 deal because the Big12 didn't take the negotiations out to bid. Yormark just extended the existing deal. The only way CBS could have been added is ESPN/Fox sublicensee (ala Big 10).
Yormark's other option would have been taking media rights package to open market. Obviously, the consultants Yormark was relying, recommended the ESPN/Fox extension as most $. So that means CBS had no interest.
Lastly, your highlighted text. What are you smoking tonight? If ESPN or FOX didn't get the ability to televise the 2:30 game, they definitely would have lowered their bid significantly!! Having prime timeslot is VERY valuable inventory.
It's why NBC & CBS were willing to pay $350M each for a Big 10 game. And Fox got the other 7 games (including Big Noon) for $400M.
Your replies to my posts continue to display a total lack of comprehension. I previously clearly mentioned CBS was off the table due to the B10 closing the deal with them before the B12 ever had a chance to engage with them or NBC. And that was primarily a function of contract expiration timing for the two conferences. Both CBS and NBC were off the table for the B12's #1 game. Got it?
And also as previously mentioned, neither ESPN or Fox have had a consistent weekly window for the top B12 GOTW so that devalued the #1 game for the B12. If CBS was engaged for that weekly #1 game, the value of that game increases and CBS pays a premium accordingly. And given that ESPN and Fox devalued the #1 game anyway by not having a consistent weekly OTA window for it, the rest of the weekly game inventory was not going to be devalued that much (if at all) as you suggest since all the B12 games are essentially backfill for both ESPN and Fox after slotting their SEC and B10 games.
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Pretty sure I comprehend how the TV business works.
If FOX/ESPN were improperly valuing Big 12 game inventory that would go back to media rights deal signed around 2017 when Big12 included Texas/OU. So not buying your #1 game valuation spin.
Plus the Big 12's #1 window exists, it's just not a set time. You link Sport Media Watch website. Look at the most watched games each week whether for P4. Some weeks it's a noon game, other weeks 2:30/3:00 and other weeks 6:30/7:00.
The key to high viewership is getting on an OTA (ABC/CBS/NBC) for one of those 3 timeslots and the Big12 got that.
No, you don't fully comprehend how the TV business works.
The key to optimize viewership is a consistent weekly window on the same network, not by having 3 possible OTA windows on two different OTA networks and playing 2nd fiddle to two other conferences for those windows.
Are your comments business experience or something you read on Awful Announcing?
Hate to tell you, there is NO scenario where Big 12 isn't 3rd fiddle. Just look at Sports Media Watch top 3-5 games each week.
Once again, you failed to comprehend what I posted,
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