Land O Lakes changing "Racist" packaging

[jcyclonee]

Then do you ever even buy Land O' Lakes?

Yes. Sometimes it's on sale for 2 for $5 which is cheaper than $2.59 for the Market Pantry stuff. However, we've now discovered the Costco 4 pack of butter so we may not buy either anymore.

 

[Cyfern]

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Apparently this is the new design. Honestly I like it a lot. Seems to me to be a marketing screw up to make it about the previous design instead of the fresh new design. They must be from the thought that all publicity is good publicity. I think they could have made the design change without any controversy.

Wait a minute. Isn't "farmer-owned" racist?

 

[cowgirl836]

good for them but I'm cynical and think it's a way to be in the news for that instead of farmers dumping milk.

 

[BCClone]

Yes. Sometimes it's on sale for 2 for $5 which is cheaper than $2.59 for the Market Pantry stuff. However, we've now discovered the Costco 4 pack of butter so we may not buy either anymore.

Our local grocery store says 2 for 5, but if you buy one it is just 2.50. They haven't gotten their computer program figured out to charge you 2.59 for the first and 2.41 for the second.

 

[NorthCyd]

I'm not sure how this is racist. They use MR Clean as a bald white guy. Lot's of races are used for packaging. Also, ask a couple of my indian friends last night if they were offended by this and they said no and they are not sure how it's racist. OH well.

I don't have strong feelings about this either way, but it does look like a white girl dressed up in a Halloween costume she bought on amazon.

 

[jcyclonee]

What did you animals do to little Debbie, the Morton salt girl and aunt Jamima?

I hate to say something serious but the Aunt Jamima logo needed to go.

 

[JM4CY]

The butter bricks. Grabbed the cheapest package there and they were all boxed the same. Get home and the wife goes to open it and instead of four sticks, it was the brick that my mom used to buy.

Gotcha. Misread your post. I hope your told your wife that your mom made do with them and she should do. That surely would of squelched the argument.

 

[BCClone]

Wait a minute. Isn't "farmer-owned" racist?

If you would like me to be offended, I can be. Land O Lakes is basically a cooperative that is owned by other cooperatives that farmers own now for the most part.

 

[CYEATHAWK]

I'm just so sick of companies changing their branding to try to make themselves more appealing to the market and sell more product.

Like Burger King and Impossible Burger?

 

[BCClone]

I hate to say something serious but the Aunt Jamima logo needed to go.

How about Mrs. Buttersworth? I have no idea who she is supposed to be except an older housewife it appears.

 

[Mr Janny]

Like Burger King and Impossible Burger?

Yeah, exactly. Who do they think they are trying to broaden their market?

 

[HFCS]

I hate to say something serious but the Aunt Jamima logo needed to go.

In the sports world the Cleveland Indians logo is the one where...yeah they have a point there.

 

[HFCS]

How about Mrs. Buttersworth? I have no idea who she is supposed to be except an older housewife it appears.

I'm sure the OP took her out for a spin.

 

[JM4CY]

How about Mrs. Buttersworth? I have no idea who she is supposed to be except an older housewife it appears.

Would

 

[jcyclonee]

At this rate, half the towns in Wisconsin will have to be re-named.

Let's hope Germans don't become disaffected or every town in Wisconsin will need to change its name.

 

[jcyclonee]

good for them but I'm cynical and think it's a way to be in the news for that instead of farmers dumping milk.

TBH, if this thread hadn't been posted here I probably wouldn't have even noticed it.

 

[Urbandale2013]

I hate to say something serious but the Aunt Jamima logo needed to go.

Maybe I’m just more naive and ignorant of some of the old racist stereotypes but I guess I just thought it was created by someone’s Aunt Jemima. Like i said I was completely ignorant it was named for a stereotype character so am I just ignorant of these things or would we not be better off kind of just moving on from the awful origins for a brand and going with the more neutral ideas from modern day.

 

[cowgirl836]

TBH, if this thread hadn't been posted here I probably wouldn't have even noticed it.

I saw it pop on the local news page when I was trying to learn more about the inmates on the loose in my neighborhood, otherwise I wouldn't have known either.

 

[jcyclonee]

How about Mrs. Buttersworth? I have no idea who she is supposed to be except an older housewife it appears.

I just assume that she's Mrs. Doubtfire's sister.

 

[jcyclonee]

The butter bricks. Grabbed the cheapest package there and they were all boxed the same. Get home and the wife goes to open it and instead of four sticks, it was the brick that my mom used to buy.

If The 3 Little Pigs had been named The 3 Little Cows, one of them would have built their home out of butter bricks.