The reason that the Pac-12 is struggling revenue-wise now is because their teams for the most part have small fan bases. I've made a few posts about this in the past. They have a network that nobody watches.
If the new model is going to be about actual eyeballs watching and not about size of the TV market, then the Pac-12 is not really a great alliance.
Years ago, when geographic TV market size was the only driver, I was a fan of some sort of Pac-12 / Big 12 alliance, but not so much any more. 12 schools in that geographic footprint should be tearing it up. The fact that they aren't is a big red flag.
If the new model is going to be about actual eyeballs watching and not about size of the TV market, then the Pac-12 is not really a great alliance.
Years ago, when geographic TV market size was the only driver, I was a fan of some sort of Pac-12 / Big 12 alliance, but not so much any more. 12 schools in that geographic footprint should be tearing it up. The fact that they aren't is a big red flag.
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