But people need to understand that competitive balance peaked once every major college team was on TV, scholarship limits dropped, and basically everyone had at least decent college-level facilities. We're in the early stages of a steep downward slope in competitive balance. Just the way it is, and if not being competitive with the top schools is going to make ISU fans miserable, then that's on them.
There's always been a list of about ... 20? ... schools that Iowa State has never been "competitive" against. Which is to say, maybe we could win a single game against them in a peak year, but we are not recruiting at the same level of them or spending the same resources as them on a yearly basis.
Iowa State has and always will be a developmental program. In the evolving landscape, we can still be an evergreen program with an annual baseline of say, 8-4 regular season with the hopes of peaking out to a berth in the Conference Championship game. Maybe one year in the next 10 we can win one.
But there are going to be a handful of teams in our own conference who are going to be more well-funded than us and it will be a battle to compete at their level every season. Not that we can't win, but it might harken back to playing UT and OU.
We had a honeymoon for the last several seasons that, for the most part, everyone was on a nearly even playing field in this conference. I think that will end over the next several seasons.
But remember, it was still a lot of fun to cheer for Iowa State when UT and OU were in this conference, and even with their resource advantage, we rose up and beat them several times. That can still happen in the future landscape of the Big 12 and maybe even in the CFP.
We just have to keep supporting Iowa State and the "new" program here. It will be fine.