This is the last round of media negotiations for these conferences where the payouts are tied to TV ratings.
Next round will all be about engagement--how long your fans stay in the game feed, how much do they interact with ads targeted to them, how much they spend on those ads, are they providing marketable social media interactions, if there is a betting app involved, are they using it. The tightest personal experience between fan and game is going to be the one that monetizes the most for the media provider, and naturally, the institutions for bringing those fans to that experience. It is going to be heavily data driven, and that data will be available to the advertisers and partners almost instantly. Money won't be tied up in conferences or markets any longer, it will be free to flow wherever it is most rewarded for being.
An arthritic medium like ESPN is trying to straddle the grave here. They can't give up on the current model, they have built all their infrastructure around it, and even if they do see the cracks in the foundation, for the time being it remains profitable. Their only hope is to house the best brands under their roof so that a more efficient model cannot develop without ESPN at the table. Hang on for as long as possible. It really is about survival in their case, but they aren't built to do it right.
Find the partner who can do that right, and work with them to build a fan experience that people crave. Cause ESPN isn't it, as the numbers prove.