What's required for ISU to participate in this kind of money? Looks like we could use this $5 mil per year to reduce the cost of fan season tickets..........
http://espn.go.com/mens-college-bas...rdinals-receive-40-million-5-year-deal-adidas
Win, winning cures all ills.
Look at the names of the programs mentioned in the article. They all win conference titles, win national titles or have a "national" recruiting base to draw players and fan from. ISU does a great job in Iowa, obviously, and is making tremendous progress in the Chicagoland market (finally), but until they win the BigIX, makes the Sweat 16, the Round of 8, the Final 4, plays for and wins NCs and plays in bowl games...wins some bowl games, these types of contracts are out of reach.
Go back and watch Mike and Mike on ESPN yesterday (4/22/14) and how quickly Fred Hoiberg was dismissed from the Minnesota Timberwolves job conversation. Greenberg didn't even mention that Fred worked in the Minnesota front office. Maybe he is stupid and does not know or his "info" guys couldn't get the information to him fast enough, but Fred was mentioned in the tease and then promptly dropped like a cow pie by Greenberg.
Listen, ISU has more serious fish to fry before they to look to sign these kinds of "money" contracts. You can't lose to NIU, UNI, TCU, T-Tech, K-State and expect to be taken seriously by your own conference. Let alone companies to pay you to wear their gear.