I throw this out there just as a personal perspective, but I'm sure I'm not alone in this respect. I'm a college sports junkie. I cut the cable cord some time ago and get my TV via Hulu + Live TV for about $70 a month. ESPN+ and Disney+ are part of the package. Hulu in my area also includes the B1G, SEC, and ACC Networks. At any given time, I have an absolutely eye-popping array of games available for my sports viewing pleasure in whatever season - FB, MBB, WBB, baseball, softball, wrestling, golf, whatever - and Hulu consolidates them on their menu screens. Often I don't even notice what channel or service the game is on. I also subscribe to Prime, Paramount+, and Peacock for their other content and would welcome Big 12 games on those services also.
My point is that my over-the-air channels come through Hulu, a streaming service, and everything else I watch is streamed. Sure, I get that the conferences can maximize their viewership by putting their games on OTA and cable channels, but cable subscriptions are plummeting. Where will they be in 5 years or 10 years when these new media agreements expire? I think streaming will be way more prominent than some people think.
After living in what is now Big 12 and Pac 12 country for the last 50 years, I moved to Ohio last fall. (Kept my CF user name because I like it!) I am right in the heart of B1G country with rabid Ohio State fans all around me. In fact, my grandfather was Woody Hayes's first high school coach, so I should have a Buckeye lean, but I don't. Like many other Big 12 and Pac 12 fans, I despise the B1G and SEC for their arrogance and sense of entitlement, and I am planning to completely boycott their games this fall (although I'll make an exception for Alabama's upcoming thrashing of Texas). I'd love to see a nationwide boycott of Big 10 and SEC games. Personally, I would rather watch Idaho State play Southern Utah than Georgia and their Chump of the Week.
I've made this point before on CF, that streaming channels could have amazing potential for digital archives of games that can be accessed by subscribers on demand or PPV. The content is already there. The conference networks already rerun past games to fill air time and hype current and upcoming seasons. It wouldn't be a significant revenue producer, but every bit helps.
Just one guy's thoughts. We now return you to our regular programming.