I just want to see a little meat on this bone of "pushing the limits with streaming" because I see little evidence that it's a viable strategy.
You can interpret "pushing the limits with streaming" a couple different ways, maybe more. It can mean you partner exclusively with streaming/tech companies, or it could mean traditional media partners who want to expand streaming capabilities.
But it's pretty telling that ESPN, the biggest broadcasting brand in sports, has put a ton of effort into building out its streaming product and the B1G wanted no part of it. Or that the leagues best positioned to lead everyone into this brave new streaming world - the B1G and the SEC, who have done this before, a decade-plus ago when they created their own TV networks - are pretty content with where things are right now. Or that Apple or Amazon's role in the B1G's new deal, if they have a role at all, seems like an afterthought.
Now, to argue against myself, perhaps even the B1G and SEC think that the future is in streaming but that it's still one media deal away (6-7 years) from really taking hold. Maybe the Big 12 can pioneer the space in that time. But that feels like we'd be out in the wilderness for a few years until the rest of the media landscape catches up, and I don't feel like we can afford that.
As always, I have no idea, and I'm open to having my mind changed.
Streaming is more likely than not the future, and it's already a viable option for whichever conference wants to take the plunge, in my opinion.
Technology isn't the issue. Nor is viewer adoption. More households have a streaming service (95.5 million) than cable (76.1 million). In fact, there are slightly more households with Amazon Prime (76.6 million) than cable and Netflix isn't far behind (75m, but that includes Canada). One of these options is trending down, while the other is trending up.
The Big 10 and SEC revenue models both make a boatload off of their networks because they get a slice of each and every monthly subscription regardless of if the subscriber actually ever turns to that channel. Offering streaming would cut into their Big 10/SEC network viewership, which would imperil their ability to stay on the first tier package, which would imperil the whole operation. In short, they have a model that's working quite well and why mess with it?
If anything, going to streaming could make games
more accessible than cable. I have no problem dropping another $20 a month for football and basketball season if it was an option to add it to my Prime or Netflix subscriptions. There's no way in hell I'm going back to paying $100 a month for cable, though. Just going to put this here, but the average cable bill in 2021 was $217 a month.
The Big 10 and SEC will continue with the current model for as long as it makes them more money. When we get to a point where enough people have cut cable that they can make more money streaming than not, I'd expect them to go that way.
I'd be very happy if the Big XII could get a deal to put 2-3 conference games on OTA networks a week and the rest all go to a streaming platform, even if it's an add-on subscription (which seems inevitable). The big matchups would still draw network audiences, but all the rest of the games would probably be more easily accessible than they would if they were on FS1/TNT/USA/ESPN2 and just as accessible if they were on ESPN+.