Not sure I agree entirely. I have only ESPN+ and find myself watching other games on that. BUT, I agree it's a 'diluted' offering which means fewer eyes. That said, I see that changing as more and more, ESPN pushes marquee games to it. The reasons for that are many. I was in publishing early on and learned magazines can get too large to sustain the advertising revenue necessary to cover the corresponding costs. I suspect 'broadcast' is the same. In other words, dicing up the bigger pie with more regionalized advertising and more focused advertising is probably a bigger dollar per eyeball. Just spitballing here, but guessing I'm right.