Attending both the men's and women's game yesterday opened my eyes on how the game experience is handled. During the men's game, there are 2-3 prerecorded songs, used to pick up the crowd during a coaches or tv time out. Everyone knows them. However, they are only used once each during a game (I'm trying to remember the last time they were repeated, and I can't). The "whatcha gonna do, I - S - U" chant (hardly an inspirational cheer, more along the line of a team building exercise, and an easy one to remember for the toddlers in the crowd) is usually done toward the end of the game. There are a bunch of pep band songs that aren't even played any more (what happened to "Don't know the words"?). We have the weather report toward the end of the game, no matter what the score is. We have the Highway Patrol, telling us to buckle up, or don't drive drunk (no beer is served at the game, and basketball isn't a big tailgating sport, also the same message is displayed on the arena display band right above the concourse). During the women's game, the prerecorded songs are the same. This is my first game attended this year for the women, as opposed to being a multi year season ticket holder for the men's games. There is no weather report, no highway patrol message, and the songs are repeated, depending on the game situation. What is the consequence of these differences? The women's game has the feel of an old school Hilton Magic type environment! The fans are different as a whole, but I don't think that much different. The women's fans are much less abrasive, and much more family friendly, but I don't think that makes much of a difference. What does make a difference is the handling of the pep band/pre recorded songs. They are used much more effectively in the women's game, and the environment really shows it. Last night's women's game was very similar to the men's game, in that they were facing a ranked conference opponent, both with a single loss on their record. Both Cyclone teams faced a run by the other team in the last part of the second half. We know the outcomes, both 10 point differentials. Women on top, men on the other side. Of course the game atmosphere wasn't the sole contributing factor, but it surely didn't hurt in the women's game. I really think someone needs to examine how the game atmosphere is handled, at the men's games. For example, the weather report was played during a critical juncture of the men's game yesterday. It was like putting a wet blanket on the spirit of the crowd at that time, which was pumped up to say the least (no offense intended to Mrs Wix, lovely woman that she is). The "inspirational music" selections had already been played, so they weren't repeated. The fan favorite "whatcha gonna do, I - S - U" chant was done after this, also. There were more than one person in my section (203) that felt the same way as I did, and I'm sure there were many others throughout Hilton. Winning games can bring back the old Hilton Magic, but so can some well placed crowd incentives. Other stadiums do this differently than the men's games do, as the women's game can vaildate. Repeat the darn songs, and do away with some of the sillier cheers. Bring on the crowd incentives, and the magic will follow. Who knows, maybe a couple wins will, too. For an opposing coach, a well placed time out can take the crowd out of a game. Why should the Hilton staff do things to help the opposing coach, by helping to take the crowd out of the game?