I think 10 is the number if Mizzou stays because it keeps everyones money the same. And we basically traded college station for Ft. Worth. If Mizzou leaves we will need 3 teams to come in to replace the market loss that Mizzou brings to the B12.
Also it has been indicated (don't remember where) that Texas likes a 10 team league and since they are giving up, unequal revenue sharing, rights and hs content on LHN. There there could be some kind of payoff with 10 team league. However, like I indicated above it Mizzou leaves we will need multiple markets to make up for the loss of what Mizzou brings to the conference.
I know Beebe is no longer with the conference but remember he was in conversations with the BE. It could be that there is a handshake deal that the B12 wouldn't take anyone but TCU, provided Mizzou stays. Not sure the B12 wants to be considered the reason the BE failed. Even though it wouldn't really be the B12's fault.
This is a good thought. StL is currently the 21st largest TV market in the US with approx. population of 2.8 mil metro wide. KC is 31st with metro area population of 2.1 million. Even Springfield, MO sneaks in the top 100 at 71st with a metro population of 430,000. Totaling 5,330,000 tv sets in those markets. Coming up with an equivalent amount of TV's will be difficult.
Of the current schools being considered(or at least their name being thrown out there) Salt Lake City is #33(population 1.1 mil), Cincinnati is at #34 (population 2.1 mil), Louisville is #50 (population 740,000), Lexington, KY is #63 (population 470,000) and Charleston/Huntington, WV at #65 (population 304,000)*.
IF the Big 12 were trying to replace Missouri's 5.3 million lost "tv sets" it would have to pull in BYU, Cincy and Louisville to give them 4.4 million TV sets in those respective metro areas. IF any network dollars were being placed into regions and Ohio were strong-armed, BIG 10 network style, then we would also pick up Cleveland-Akron (#17, pop: 2.8 million), Columbus (#24, 2 mil), Dayton (#41, 1 million), Toledo (#50, 730000) and Youngstown(#54, 670000) raising the total to 11.6 million TV sets.
This obviously assumes a ton about how networks work and I doubt highly that this is true but could hold some merit as a general thought more-so than facts. Ohio is very clearly owned by tOSU and won't bend to the will of Cincy or the Big 12 but the networks may look at market share and dollars to put a product on TV and not territorial ownership.
*population stats per wikipedia FWIW