The belt is moving at exactly the same speed as the plane, in the opposite direction. EVERY example around the internet has this included, that the belt is set up to always move at the same speed of the plane but in the opposite direction, so when the plane speeds up, the belt also speeds up. The plane is NEVER moving forward relative to a non-moving reference point.
Think of it this way:
If the plane was sitting on the treadmill with the engines completely off and the treadmill running at 30 mph, what is the plane doing? Assuming no friction, the plane is stationary since the wheels are free to turn. The wheels of the plane are travelling at 30 mph, but the plane is going 0 mph in relation to a fixed reference point.
Now, let's just say that you gave the plane a push with a very large hand (jet engine). What would happen to the plane? Would it continue to sit still or would it move forward? Of course, it would move forward at a speed equal to the amount of force. Increase the force/thrust, and you will increase the speed.
The speed of the plane and the speed of the plane's wheels are most definitely NOT equal. This seems to be the point at which you are stymied.