ISU and every other university in the B12 is so much bigger than Texa$ and OU$.
I personally think this report is trash and way overstates the numbers to the point that they might as well turn out the lights in Friley/Helser.
Depending on how things shake out, this will either be a blip on the radar of ISU Athletics and we'll continue on the rocket ship that JP has us on with a new better league, or we'll settle in to a tv deal that get's us $25-$30million/team, which is a 15% hit to the AD. I think there's enough passionate fans that ISU will have to get creative for a few years to make up that revenue, but I think JP can make it happen.
I personally haven't donated to ISU's athletics specifically in the past, but this is BS, so that's about to change if it means keeping us relevant.