They're more for the fans/alumni too.
It's probably more of a distraction for 1A teams in Iowa than college teams in November.
Well yeah in High School you are busy thinking about the homecoming dance and whether your are going to get some from your date Sally Rotten Crotch.
One of our high school coaches every year would say "It's Homecoming week and I know you are all thinking about what you are going to do with Sally Rotten Crotch after the dance but we have a football game to play."