I looked back at the previous thread about Comcast dropping Big10 network out of market and there was a tweet that said cable companies charge subscribers .45 per month for the Big 10 network. Assuming that this impacts 50,000* residents in South Dakota (pop of Sioux Falls alone is estimated at +180,000) that’s a loss of $22,500/mo or $270K/yr. That’s not much to really bat an eye at when Big10 schools are making $30mil a year, but on the other hand that’s just (potentially) one small sample of markets that the Big10 network is losing - for the moment.
*Midco boasts a modest subscriber count of “over 380,000” on their website, and covers Wisconsin, Minnesota, Kansas and the Dakotas.