Kum & Go Beer

Discussion in 'Off-Topic' started by Broodwich, Aug 5, 2010.

  1. Broodwich

    Broodwich Well-Known Member

    Nov 22, 2006
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    I received word today that Kum & Go will be launching their own line of beer in 2 weeks.

    I am sure that it will prove to be popular and provide lots of laughs at tailgates this fall.

    Kum & Go is already producing their own line of energy drinks.
     
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  2. Senolcyc

    Senolcyc Well-Known Member

    Apr 20, 2010
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    Kum & Go beer? It will be cheap and the quality will be one step up from sewer water and two steps up from Natty Light. Krause is exploiting the down and out alcoholics with this one. Classy!
     
  3. CYKID

    CYKID Well-Known Member

    Oct 18, 2006
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    7-11 launched their own beer brand in April. It must be selling OK if K&G is pursuing it. I agree with the OP and hope they leave their name off of it as I already am streaming tears thinking of the nicknames it would receive.
     
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  4. AlleyAddict

    AlleyAddict Well-Known Member

    Jan 19, 2010
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    Them and poor college students.
     
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  5. 2020cy

    2020cy Well-Known Member

    Aug 7, 2006
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    It will be in black and gold cans and taste like gasoline.
     
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  6. jbhtexas

    jbhtexas Well-Known Member

    Oct 20, 2006
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    It's a very interesting marketing situation. Did Kum & Go buy stock in a brewery somewhere, or are they just rebranding some other brewer's beer?
     
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  7. ca4cy

    ca4cy Well-Known Member

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  8. RayShimley

    RayShimley Well-Known Member

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    I would like to know the answer to this question as well. Would be cool if they partnered with an IA brewery.
     
  9. Broodwich

    Broodwich Well-Known Member

    Nov 22, 2006
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    There's no place in Iowa that's going to be able to produce the volume they're looking for.

    I would assume that they are contracting it out to Miller or another macro-brewery.
     
  10. jbhtexas

    jbhtexas Well-Known Member

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    If this is the case, I'm curious what the strategy is behind this.

    To get a cheap beer and remove the stigma of the typical cheap beer brands by giving it a house brand name?

    To get a much better price from on the entire product line from a macro-brewery due to more volume?
     
  11. dmclone

    dmclone Well-Known Member

    Oct 20, 2006
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    Can't wait to try it.
     
  12. CYKID

    CYKID Well-Known Member

    Oct 18, 2006
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    Since someone else started it and this thread won't last long I think they should call it Guzzler.
     
  13. 2020cy

    2020cy Well-Known Member

    Aug 7, 2006
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    Should call it E3.2 or whatever the alc. content is.
     
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  14. Jables22

    Jables22 Member

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    In before the thread gets locked........
     
  15. Broodwich

    Broodwich Well-Known Member

    Nov 22, 2006
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    There are very few large-scale brewers any more. Beers like Schlitz, and Pabst which are recipes and brands owned by Pabst are actually contracted out to Miller to produce. City Brewery in Lacrosse does contract brewing too, in fact that's why they bought the old Latrobe Brewery in PA (Rolling Rock is now made at AB facilities because they bought the company, recipe and brand)

    I would imagine that Kum & Go has a recipe and a price-point in mind and they are contracting the production out to a larger brewery (like Miller) for fulfillment. No place in Iowa has the capacity for that kind of volume yet.
     
  16. ca4cy

    ca4cy Well-Known Member

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    +1

    I can hear the campaign now....

    "Grab some cans at Kum and Go."
     
  17. Stormin

    Stormin Well-Known Member

    Apr 11, 2006
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    "Milwaukee's Best" Beer with a Kum & Go label. It should probably be named "Horse ****".
     
  18. thatguy

    thatguy Well-Known Member

    May 29, 2009
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    as long as it is as easy to steal as all the other beers from Kum and Go it will be just fine.
     
  19. Jay_Clone

    Jay_Clone Member

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    It is called Hiland Lager I believe.
     
  20. JT88

    JT88 Member

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    You Win Thread Over!!!

    move along people nothing more to see here!
     

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