Do you think candidates to replace Ferentz will not be interested in the job because it will be called the Moon Family Head Football Coach in press releases the AD sends out? Announcers on air won't be referring to it as that and neither will any stories the media writes about Iowa or its head football coach. Even if they did, I can't see any reason why that would turn off potential candidates.
First, yes I do. As an executive recruiter I can tell you a lot of people get hung up on titles.
How widely it will be used remains to be seen but during the Women's NCAA most ESPN people were using Lisa Bluder's new title. (P. Sue Beckwith, MD, Head Women's Basketball Coach) Furthermore, you don't write that kind of check without some clear expectation of execution.
Poor Dolph is going to have to spit out that title 20 times per game. Now he will struggle even more to keep up with the play. If nothing else, ISU fans will use it in front of Iowa fans as a constant remainder of Barta's ineptness.