You're so off base on this. The only way he would be disrespecting their 1st Amendment rights would be if he tried to convince or coerce the school or the government authorities to put a stop to the kneeling. But he isn't doing that. He's exercising his own freedoms to discontinue doing business with the Hoks.that's the point.. as a veteran if he is getting pissy that they are using the right he "fought for" he is the issue.. not the players the kneeling has never been against the flag or service members.
I would be with you more on this if it was found that he gave them an ultimatum to stop it before he pulled out of their relationship.