Joey Chestnut banned

WISCY1895

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He took a sponsorship agreement with Impossible Foods so Nathan’s banned him from the hot dog eating contest.
 
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WISCY1895

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It is a bit odd for someone who clearly isn’t a vegan to take a sponsorship deal from a brand supporting meat alternatives.
 

jctisu

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Nathans probably using it as an excuse to get this thing to be more competitive because the dude has won it a hundred times. Folks have seen him break the record several times and it’s just not that interesting I assume for many anymore. Not that it’s really all that interesting anyway due to how gross it is to watch those folks do it.
 

packattack425

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Chestnut was paid $200,000 to appear in last year's Nathan's contest and was also offered a four-year, $1.2 million contract.

The terms of his deal with Impossible Foods were not disclosed.
 

exCyDing

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It is a bit odd for someone who clearly isn’t a vegan to take a sponsorship deal from a brand supporting meat alternatives.
I'm guessing their angle is to raise awareness with non-vegan/vegetarians. After all, only ~10% of the US population is vegan or vegetarian. Their growth segment is probably people who are open to eating less meat or replacing it with other products.
 

FarminCy

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I mean Nathan's offered him 1.2 million over 4 years if impossible is a better deal I'd probably eat ****** meat substitute products on camera too
Lets not pretend liquified organs, lips, and ******** aren’t already meat substitute!!

Nathan’s doing exactly what Impossible wanted and creating a bunch of free PR for them. Listened to an interview with Impossibles new CEO and the dude is interesting and this move fits his MO from what I saw.
 

CascadeClone

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Throwing down 20 dogs in a minute, who has time to taste anything?

Could have been sponsored by packing peanut or soft serve turd based weiner-shaped products.
 

FarminCy

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I'm guessing their angle is to raise awareness with non-vegan/vegetarians. After all, only ~10% of the US population is vegan or vegetarian. Their growth segment is probably people who are open to eating less meat or replacing it with other products.
This is pretty much spot on from the interview I saw about their brand “relaunch”. Basically saying if they can get 1% of meat eaters to rotate Impossible products with meat they will be wildly successful.
 

Tailg8er

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Lets not pretend liquified organs, lips, and ******** aren’t already meat substitute!!

Nathan's isn't the Bar S dollar hot dogs, all beef if I'm not mistaken.

Wonder which will have more viewers now, the hot dog eating contest or women's Olympic basketball.
 
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