If you want a reliable stream of income "membership" in a club needs to be tangibly different from not being a member or potential donors won't even consider it in large numbers. Even the Cyclone Fanatic team knows this. I pay for the great content and community I get here even though I don't have to. Because the site owners know that, they thank us by giving us a few little things that people who don't contribute don't get. This is normal. You aren't spending money on CF for some emojis, it is just CF's way of saying thank you for being a regular contributor. It's Fundraising 101 stuff. And for ISU there is huge potential there.
I understand what your saying, but with your CF example you are literally a paying customer for premium content. It’s clear I may be in the minority regarding my interpretation of the definition of
donation.
Recognizing that ISU‘s AD makes and spends tens of millions of dollars. They spend what they make and it could be argued that the AD is somewhat a not for profit. Clone Club members are making
donations. I don’t expect that I will be directly given something for my
donations. Perhaps access to buying tix, parking, etc., but a successful AD and university are my goals.
I have charitable organizations that I have given feedback to regarding not giving me something. I am giving you money to help others, not send me a calendar. Again, my expectation is that my
donation forwards the cause. In the case of ISU AD, it is sustaining ongoing success in an increasingly competitive environment.