This. I'd say a large majority of my FB friends are Iowa residents or natives, and I've had people commenting or sharing about Iowa WBB that I know for a fact didn't give a flying f about Iowa WBB or the sport in general, men's or women's, had you asked them a month ago. I get that this is how viral sensations get their wings, but as someone else said, it is very nauseating.
My sister in law is a prime example. Life long hawk fan. For Christmas this past year, I got her a Caitlin Clark coffee mug. When she opened it, her expression looked bewildered and she admitted she had no idea who Caitlin Clark was, nor did she watch or follow the women's program. But of course she is sharing her praises on social media right now...
And no, no way in hell are hawk fans or even neutral fans this excited if this were happening with Iowa State right now and the shoe was on the other foot.