Fareway makes an ad pumping up that they are closed on Sunday. And then Hy-Vee retaliates by making an ad bragging that they’re open on Sundays.
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I was at some local event recently and they were talking about the importance of building your brand on quality and what not. He started the presentation off doing when I say "Company" you tell me "first thing that comes to mind".
"Fareway" was the first example, and everyone's response was "closed on Sunday". I guess he was looking for quality meat so we all failed.
But to be fair, most people I know seem to accept and respect it. To be fair I was a little disappointed when Aldi's went to open on Sundays, and I shop there way more than Hy-vee or Fareway.
I almost made a HyVee commercial once, so I almost take offense to this.Haven't seen them but I can guarantee if it's a TV ad from Hy-Vee, it sucks.
A commercial for chuck roast?I almost made a HyVee commercial once, so I almost take offense to this.
Haven't seen them but I can guarantee if it's a TV ad from Hy-Vee, it sucks.
The 'Our House' commercials were horrible. The 'Scan the Code and Feed the Hungry' tailgate commercials were even worse.It‘s streets ahead of those “Our House” commercials that ruined a perfectly good song.
Text fading on & off the screen, absolutely trolling some unnamed store that’s not open on Sundays - Etta James singing “A Sunday Kind Of Love” for the soundtrack - ending with a shot of a strip steak that you can buy Sundays at HyVee.
Seems to me like they should have gone with you.I almost made a HyVee commercial once, so I almost take offense to this.
In the end, I was just an overweight white college male.Seems to me like they should have gone with you.
I mean it’s not like Hyvee employees don’t get days off they just don’t all get Sunday off and a lot of part time workers actually like extra weekend hours.The 'Our House' commercials were horrible. The 'Scan the Code and Feed the Hungry' tailgate commercials were even worse.
I just think hitting Fareway over Sundays is kind of a dumb move. Everybody already knows Fareway is closed on Sunday. It's not like HV is eating into Fareway's Sunday market. Just kind of a waste, and while there are times it'd be nice if Fareway was open on Sundays I think it's kind of a cool move that they give all of their employees that day off. If I were Fareway I'd think about coming back at HV with a spot about why they're closed and how it's about employees having the day with their fam. Or is that what Fareway did already?
Makes sense. I just think it's a weird flag to plant for Hy-Vee. I've also never been a fan of the big guy picking a fight with the little guy in an ad campaign, sends a message (to me anyways) that Fareway is doing something right.I mean it’s not like Hyvee employees don’t get days off they just don’t all get Sunday off and a lot of part time workers actually like extra weekend hours.
I used to live in a town with Fareway as the only grocery store so I always hated having to drive to the next town if I forgot to get something before Sunday so I selfishly prefer them to be open every day.
I agree. For a company that is doing major expansion across the country, this seems very weak. It's like Iowa State making fun of Grand View sports. They shouldn't even acknowledge Fareway. It's been a long time since I've been in the grocery game but I'm guessing most of the metro Hy-Vee's are doing at least triple the sales per week as the metro Fareways. Many decades ago, the top stores in Des Moines (Urbandale and 35th WDM) were doing $600k week in sales in relatively small stores and the top Fareways wouldn't come close to $200k, which was still less than the bottom Hy-Vees (Ingersol and MLK)Makes sense. I just think it's a weird flag to plant for Hy-Vee. I've also never been a fan of the big guy picking a fight with the little guy in an ad campaign, sends a message (to me anyways) that Fareway is doing something right.