Hy-Vee vs Fareway - Sunday Commercials

Cyclones01

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Fareway makes an ad pumping up that they are closed on Sunday. And then Hy-Vee retaliates by making an ad bragging that they’re open on Sundays.

View attachment 96803

I think these may have happened in reverse order. I could be wrong on that, but I know first-hand that Hy-Vee has been making a concerted effort to go after Fareway as of late.
 

Farnsworth

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I was at some local event recently and they were talking about the importance of building your brand on quality and what not. He started the presentation off doing when I say "Company" you tell me "first thing that comes to mind".

"Fareway" was the first example, and everyone's response was "closed on Sunday". I guess he was looking for quality meat so we all failed.
 

NWICY

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I was at some local event recently and they were talking about the importance of building your brand on quality and what not. He started the presentation off doing when I say "Company" you tell me "first thing that comes to mind".

"Fareway" was the first example, and everyone's response was "closed on Sunday". I guess he was looking for quality meat so we all failed.

But to be fair, most people I know seem to accept and respect it. To be fair I was a little disappointed when Aldi's went to open on Sundays, and I shop there way more than Hy-vee or Fareway.
 

Farnsworth

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But to be fair, most people I know seem to accept and respect it. To be fair I was a little disappointed when Aldi's went to open on Sundays, and I shop there way more than Hy-vee or Fareway.

Oh it wasn't a knock on Fareway at all. I think most shoppers there see it as a positive as the employees get a day off.

Personally I think that's a little outdated, especially when a lot of these companies rely heavily on part time workers, but that's another topic.
 
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KidSilverhair

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Haven't seen them but I can guarantee if it's a TV ad from Hy-Vee, it sucks.

It‘s streets ahead of those “Our House” commercials that ruined a perfectly good song.

Text fading on & off the screen, absolutely trolling some unnamed store that’s not open on Sundays - Etta James singing “A Sunday Kind Of Love” for the soundtrack - ending with a shot of a strip steak that you can buy Sundays at HyVee.
 

chuckd4735

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A commercial for chuck roast?
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Gonzo

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It‘s streets ahead of those “Our House” commercials that ruined a perfectly good song.

Text fading on & off the screen, absolutely trolling some unnamed store that’s not open on Sundays - Etta James singing “A Sunday Kind Of Love” for the soundtrack - ending with a shot of a strip steak that you can buy Sundays at HyVee.
The 'Our House' commercials were horrible. The 'Scan the Code and Feed the Hungry' tailgate commercials were even worse.

I just think hitting Fareway over Sundays is kind of a dumb move. Everybody already knows Fareway is closed on Sunday. It's not like HV is eating into Fareway's Sunday market. Just kind of a waste, and while there are times it'd be nice if Fareway was open on Sundays I think it's kind of a cool move that they give all of their employees that day off. If I were Fareway I'd think about coming back at HV with a spot about why they're closed and how it's about employees having the day with their fam. Or is that what Fareway did already?
 

carvers4math

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Mar 15, 2012
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The fact that they are targeting Fareway means Fareway must be doing something right.

We had a previous store manager at the local Hy-Vee whose wife was super religious and she was always badmouthing Hy-Vee for not allowing their employees to keep Sundays “holy.” Not sure there are many of those types out there for Hy-Vee to alienate any more.
 

baller21

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The 'Our House' commercials were horrible. The 'Scan the Code and Feed the Hungry' tailgate commercials were even worse.

I just think hitting Fareway over Sundays is kind of a dumb move. Everybody already knows Fareway is closed on Sunday. It's not like HV is eating into Fareway's Sunday market. Just kind of a waste, and while there are times it'd be nice if Fareway was open on Sundays I think it's kind of a cool move that they give all of their employees that day off. If I were Fareway I'd think about coming back at HV with a spot about why they're closed and how it's about employees having the day with their fam. Or is that what Fareway did already?
I mean it’s not like Hyvee employees don’t get days off they just don’t all get Sunday off and a lot of part time workers actually like extra weekend hours.

I used to live in a town with Fareway as the only grocery store so I always hated having to drive to the next town if I forgot to get something before Sunday so I selfishly prefer them to be open every day.
 

Gonzo

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I mean it’s not like Hyvee employees don’t get days off they just don’t all get Sunday off and a lot of part time workers actually like extra weekend hours.

I used to live in a town with Fareway as the only grocery store so I always hated having to drive to the next town if I forgot to get something before Sunday so I selfishly prefer them to be open every day.
Makes sense. I just think it's a weird flag to plant for Hy-Vee. I've also never been a fan of the big guy picking a fight with the little guy in an ad campaign, sends a message (to me anyways) that Fareway is doing something right.
 

dmclone

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Makes sense. I just think it's a weird flag to plant for Hy-Vee. I've also never been a fan of the big guy picking a fight with the little guy in an ad campaign, sends a message (to me anyways) that Fareway is doing something right.
I agree. For a company that is doing major expansion across the country, this seems very weak. It's like Iowa State making fun of Grand View sports. They shouldn't even acknowledge Fareway. It's been a long time since I've been in the grocery game but I'm guessing most of the metro Hy-Vee's are doing at least triple the sales per week as the metro Fareways. Many decades ago, the top stores in Des Moines (Urbandale and 35th WDM) were doing $600k week in sales in relatively small stores and the top Fareways wouldn't come close to $200k, which was still less than the bottom Hy-Vees (Ingersol and MLK)
Maybe spend some money on your ****** delivery service that seems to get worse every year.
 
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