Cub Foods sucks. Hy-Vee can't get to the Twin Cities fast enough.
I really admire how successful Hy-Vee has been with their expansions...they're dominating Iowa, are doing so in the Kansas City metro, and will easily do very well in the Twin Cities.
Hy-Vee will fill that "not as ghetto as Rainbow but not as upscale as Lund's/Byerly's" niche.