I hope so.
When Nebraska joined the B1G, we all got told about how big of a rivalry they'd always been, and everyone sort of just scratched their head and said "really?"
But when WV joined, the Big XII said "so, we know there's nothing there, really, but if you wouldn't mind terribly much, would you two mind being rivals for us?"
And we all shrugged, looked at each other, and said "yeah, we can probably do that..."
And so far we've both been doing our level best to hate each other. I kinda feel like this is the best type of new rivalry.
We aren't trying to pretend the rivalry is old or deep. We know we aren't going to fool anyone. We aren't putting a silly name on the game (like, for example, something random like... the Heroes game or something lame that no one would ever do for real....), or trying to hype it at all. We're just learning to hate each other.
And if finding new people to hate, who also hate you, isn't what college sports are all about, well, I don't think I like what college sports has become.
Plus, I'm really really going to hate seeing Staten for 2 more years. I mean, seriously. That kid.