Big 12 to establish Big 12 Mexico
- Thread starter alexssdean12
- Start date
An isolated game, would seem to have minimal value. But an ongoing presence could benefit Big12.
The game in Dublin last year was sponsored by the tourism bureau- so I am guessing the bureau paid the Big10 a cut out of tourist spending, tickets, etc.
If the games bring in incremental revenue- that's a positive step. One idea doesn't move the needle, but what if Yormark can come up with 10 or 20 such ideas?
Just spitballing, what if there is an academic component:
- Shared research between Mexican and Big12 schools.
- Student Semester Exchanges
- Recruitment of Mexican students to Big12 schools.
Mexico is logical choice, especially if Big12 adds 4 corner schools. Games can be played without significantly more travel time/cost commitment.
In a small sample size of just me, this is my finding.
Last year, I got myself to watch a Sunday morning game from Europe. I enjoyed watching the game with a cup of coffee and would do it again.
I cant find back where I saw this but the Big 12 Mexico basketball games are supposed to be a non conference game. Much like how North Carolina and Wake Forest schedule each other in non con in football for years they dont play eachother on their ACC schedules
Yormark would run circles around Larry Scott. Larry basically killed the Pac
Not sure how this works, but one thought maybe is by getting a foothold in Mexico, would we be able to sell our media rights to a linear Mexican TV channel?
Not sure if we retain media rights for international locations or how that works. I know on a vacation to Italy one year, I was able to watch OSU vs Michigan on an Italian channel.
Not sure if we retain media rights for international locations or how that works. I know on a vacation to Italy one year, I was able to watch OSU vs Michigan on an Italian channel.
*Select Big 12 FB and BB games on ESPN Deportes, ESPN Mexico, ESPN on Star+ (Mexico), FOX Deportes
*Spanish radio broadcasts for FB and BB championships
I like it in that Yormark is actively working to build up Houston's branding in Texas and college athletics. I hope that pays off and Houston starts getting more followers and that similar initiatives can happen for other Big 12 programs.
If nothing else, Yormark is keeping the other conferences on edge. He is pursuing so many innovative things, they have no idea what he is really going to do or come up with next. I imagine that the more aggressive presidents of institutions in other conferences saying to each other, "Why didn't we get a commissioner like Yormark?"
Compared to the other Big 12 bowl venues (stadiums), this would probably be near the top of the list. ~53K seats.
I mean, it's no Pilot Rock Lookout in Cherokee, but it's not bad.Compared to the other Big 12 bowl venues (stadiums), this would probably be near the top of the list. ~53K seats.
The men’s match up makes a lot of sense. KU a blue blood, Houston has been good recently and in Texas which obviously has a large Mexican population. If you’re trying to grow the brand for the big 12 and big 12 basketball, it’s only logical.
I hope you are right, but we really won't know that for a few years. For his first few years as Pac-12 commish, Scott was getting the same genius/pushing-the-envelope type accolades that Yormark is getting now. And then Scott's pushing-the-envelope marketing moves didn't pan out...and what what looked like innovation back then looks like stupidity now.
