Bad Marketing Ideas - What Are The Worst?

alarson

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Can they really be classified as bad marketing ideas when you remember them and what the product is for?

While we may think they are stupid/annoying they get you talking about them which is therefore the point.
There is a line.

Ultimately you need to drive sales. And while remembering it is a big part of that, if people remember you extremely negatively then you probably wont drive sales so the marketing would be a failure.

If you, for example, put up a billboard that said "**** you, des moines' with your product logo.. you probably would be remembered, but you probably would lose a lot of sales.
 

cyclonedave25

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I will pay money for anybody that finds that Iowa Basketball "Bird is the word" video where the players danced to that song. If I remember correctly, it was on youtube for maybe a couple hours before the University took it down. That was an utter disaster and embarrassment.
 

alarson

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I'll add one:

Whataburger. Advertising on all big 12 broadcasts when there are no whataburgers in KS or IA (or MO or NE or CO back when they were in the conference).

Build some franchises up here already.
 

Cyclonin

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I'll add one:

Whataburger. Advertising on all big 12 broadcasts when there are no whataburgers in KS or IA (or MO or NE or CO back when they were in the conference).

Build some franchises up here already.
Overrated. IA needs to lobby for 5 guys
 

alarson

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Overrated. IA needs to lobby for 5 guys
There have been rumors about one coming somewhere in the clive\wdm\waukee area, and they even had one announced at one point on University near valley west mall, but nothing's come to fruition yet.
 

Rabbuk

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The horse line in that is of Mitch Hedburg quality.
I was at this casino minding my own business, and this guy came up to me and said, "You're gonna have to move, you're blocking a fire exit." As though if there was a fire, I wasn't gonna run. If you're flammible and have legs, you are never blocking a fire exit.
 

00clone

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That stupid cadillac hybrid commercial:

[video=youtube;qGJSI48gkFc]https://www.youtube.com/watch?feature=player_embedded&v=qGJSI48gkFc[/video]

Not sure if I like Ford's 'skewer' of it or not (see next post)
 

Cyclonin

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I was at this casino minding my own business, and this guy came up to me and said, "You're gonna have to move, you're blocking a fire exit." As though if there was a fire, I wasn't gonna run. If you're flammible and have legs, you are never blocking a fire exit.
Thats in my Fave 5 of Hedburg material.
 

Farnsworth

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I will pay money for anybody that finds that Iowa Basketball "Bird is the word" video where the players danced to that song. If I remember correctly, it was on youtube for maybe a couple hours before the University took it down. That was an utter disaster and embarrassment.
Don't forget about the admissions departments rap about how many majors Iowa has.
 

alarson

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[video=youtube;-A-05wPlQQ4]http://www.youtube.com/watch?v=-A-05wPlQQ4[/video]
 

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