I'm a Web TV neophyte, or worse. Whatever you need, I hope you get!
NeuLion was mentioned in context of some 100 similar schools doing programming. Is that not something, to be No. 2? (Heck, I don't know what NeuLion is, maybe its lineup isn't much? . . .)
#2 seems like a pretty good spot if you see what schools they have on there:
NeuLion - Internet Television Technology Innovators (IPTV) - Company Information then click on College Sports
Lots of smaller schools, but some bigger name ones too:
-Arkansas
-Colorado
-Duke
-LSU
-Florida
-Nebraska
-A&M
-Oregon
I don't know what the usage is referring too exactly, but that's a pretty good list to be near the top of