I never understand why people complain about ANF. After all, it’s basically Iowa saying “Hey! America needs ISU grads!”
No complaint about ANF. I was a farm kid in the 80’s and currently work in agriculture. Iowa Football was good to excellent at a time when people were hurting. ANF has received a lot of attention, but the 80’s farm crisis ran its course. So now when your hear ANF or see the logo do you think of farmers or do you think of Iowa Football. I would guess most think of the latter. That is what sucks about Farm Bureau pushing ANF so hard, it is not farmers they are promoting but Iowa Football.
The Jack Trice story/logo should do the same thing but there is more substance to it. A young man died playing playing a game he loved in order to pursue a dream. This is again a time when people are hurting, the Jack Trice story/logo should be a source of hope, but this something people are paying attention to nationwide. And “I Will” is about a positive empowering statement you can make on such an issue.
ANF focused attention on the Midwest. But the Jack Trice logo should be national no different than The Nike swoosh and Just Do It.