I wasn't approaching it from ISU specific. I was approaching strictly from ratings and tv revenue. Last year was an anomaly because Houston had such a bad record but they have done quite well the previous years. Houston still watches college football but its been taken over by the SEC ratings wise. The Big 12 has not done the best recruiting wise in Houston since A&M went to the SEC also. No ISU wouldn't get the cream of the crop in Houston but the league would be better overall with those recruits. If you go into Tampa/Orlando with UCF/USF you are going to be second fiddle to Florida & FSU.
I do think OU is opposed to UH in the league so that is a very high bar for UH to get over anyway.
In the end, no expansion meets the hurdle of raising the average tv revenue for all partners unless its USC or UCLA. Maybe a geographical expansion of Arkansas and/or Nebraska but thats not probably happening either. Unless the playoffs required leagues to be 12 or more for playoffs for some reason I don't see the Big 12 making any additions unless USC wants to wander. USC would be strong enough to build around to bring a few teams with, maybe UCLA without USC due to the LA market.
Sorry but the league is not going to get a huge bump in rating and revenue from TV by adding UH to the league. As you yourself said, the SEC is taking over that market, just like they are recruiting better in Texas now with aTm in the conference. Let them have UH if they want, which they don't, and let UH fend for themselves, and go broke doing it.
ISU is never going to get the cream of the crop from Texas, I was talking about the second and third tier players that are overlooked, and just want an opportunity to play and show the OU and UT's of the world that they made a mistake by not offering them. While allow them to do that at UH instead of ISU?