I'm not sure how, but I do think you need to start from a position of mandating it.
Many leaders in this country spent months dismissing the idea of wearing masks. They mocked people that wore masks. They acted like it was affront to their freedom. Imagine if all leaders in this country were on the same page and encouraged all people to wear masks and social distance?
To get it back to the subject of this thread, I completely understand that Iowa State cannot ensure that everyone attending a football is in a mask for the entire game. But I think the change in posture to mandate that everyone have one to get in (vs. the previous idea that we didn't need one to get in), will ensure that more people do wear them. It gives people "permission" to wear them. There are far too many people that care what other people think and don't want to look stupid by wearing a mask.
I don't know how this will pertain to enforcement at Jack Trice, but masks/face shields will be required at most buildings on campus:
https://web.iastate.edu/safety/updates/covid19
June 24, 2020
Face coverings and/or face shields will be required in classrooms, offices, and other areas where physical distancing is not possible, effective Wednesday, July 1.
Per President Wintersteen's email regarding the policy:Face coverings and/or face shields will be required in classrooms, offices, and other areas where physical distancing is not possible, effective Wednesday, July 1.
Requiring face coverings is important to help mitigate the risk of COVID-19 as we return to a residential campus and support our academic mission. Face coverings are a key element of our “new normal.” Modeling this requirement and educating our campus with care and compassion are how we can help everyone understand the importance of this and other mitigation efforts. We do not want face coverings to become a source of conflict on our campus. Creating positive reinforcement regarding wearing face coverings is the best method to encourage compliance. Where this does not work, enforcement policies and procedures, which are currently being formed, will be applied. In general, faculty and staff should contact their own supervisor, and students should contact the Dean of Students Office, regarding issues related to individuals failing to wear face coverings.
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