This is going to sound really negative, but why the hell would any transfer come here right now? You only have a precious year or two of college basketball left - what about Iowa State's program right now would make you feel like it's the place to spend that last year or two?
The program is in a damaged state right now.
Sales training 101 - Understand the needs of the prospect, then position how your opportunity pairs with that need. Each prospect is different. One of the biggest sales failures is assuming you know what the customer wants because you know what you would want if you were prospecting for opportunities like yours. For example, different recruits in different orders of priority might be looking for:
-location (fun)
-location (away from last or away from known)
-location - away from distraction
-location closer to home
-starting opportunity
-opportunity to be "the man"
-desire to be on a winning team
-working with a coach with proven track record of getting players to next level
-no interest in "next level", but want last year to be fun
-comfort with teammates
-TV/national exposure
-System that fits their style
-recruiter they connect with
-head coach they connect with
-campus they like
-academic status in their chosen field of study
-level they feel challenges them but they can be successful
-not their choice at all but where trusted adviser tells them to go
(tons more)
So, to answer your questions, there are a lot of reasons to join the ISU program. The challenge for the staff will be the ability to build relationships to get a firm understanding of which are truly driving the recruit's decision process without the normal time/contact to build that relationship. ISU is a net positive when recruits get on campus - How well will that show 'virtually'?
So the question is, "Why are we still a fan?" I ask that question as your answer to it is a potential selling point.