How much is a single user worth?

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CyNitrous

New Member
Jan 20, 2012
16
5
3
I'm big fan of the CycloneFanatic podcasts but I live on the other side of the country and only get to Iowa maybe once a year so the odds of me being able to go to a Cyclone Fanatic advertiser is not high. With everything going on recently I realized I would be very unhappy if CF podcasts suddenly went away.

I have been a Patreon patron for a while now but was wondering just how much is a single listener worth.

Not sure if this is to detailed into the running of the business, just curious.

Edit: And I just realized I posted this in the wrong forum whoops.
 
Last edited:

Pat

Well-Known Member
Oct 20, 2011
2,166
3,080
113
I would estimate about $50-$100 annually.

After some googling, it looks like ad rates vary widely (of course), and $25/thousand listeners/30-second ad seems to be a widely accepted average. So, as a listener, you’re worth ~2.5 cents per ad.

I’m guessing CF’s deals with regular sponsors might be a better rate, but $50-$100/year seems high.
 

JM4CY

Well-Known Member
SuperFanatic
SuperFanatic T2
Aug 23, 2012
33,382
64,311
113
America
After some googling, it looks like ad rates vary widely (of course), and $25/thousand listeners/30-second ad seems to be a widely accepted average. So, as a listener, you’re worth ~2.5 cents per ad.

I’m guessing CF’s deals with regular sponsors might be a better rate, but $50-$100/year seems high.
Being worth 50 bucks a year makes me feel kind of like a sl*t.