When I was a student we'd buy our season tickets (outside the bookstore) when we showed up for fall semester to buy books. Don't know if that's still how student season tickets are sold or not, but I'd guess a bunch of those sales will still be happening as students aren't back on campus yet.
Student tickets are already sold out. They do it electronically now.
My daughter had to win a "lottery" to even get the chance to buy football student season tickets this year. Heady stuff.
Reminds me of the Hilton Magic days when I attended and the students also had to win a lottery to buy MBB tickets. Seats changed for each game.