On a similar note, do any coaches ever get essentially equity in their contract, as in upside from future gate? It's somewhat there with the performance based bonus, and I guess at the mints of college football the AD has the cash on hand. Although there's potentially more to gain for the coaches, why risk betting on yourself when you could lock in a very good payday.Just have him hang out at the gate so everyone can stuff a $5 bill in his pocket.
Should be enough to keep him happy.
But if you're limited in current resources looking to retain a coach that appears primed to take your athletic department and overall university's brand to a new revenue level, why not try? Of course, I'm a big believer that ISU is a still a buy low, sell high situation. There's still a lot of growth we get further away from the time of Iowa State College with decades of apathy towards athletics, to a program at a 35k state university with a large fan base that prioritizes ISU athletics. If a coach had even 5-7 years of success the returns would be significant.