I copied this from the Iowa Board of Regents Budget - Fiscal Year 2017. It was dated July 18, 2016 so there should be a new one coming out this summer.
As you can see, there is a line titled "Multi-Media Rights". The estimate for FY2016 is $5.6M. However, this includes more than just revenue from Cyclones.TV. It includes things like advertising on video and ribbon boards. Before the improvements and the south end zone construction were completed at Jack Trice, that number was in the $3-4M range. Now it's in the $5-6M.
Unfortunately, I don't know how much of this number ($5-6M) would be considered "3rd Tier". Perhaps someone has knowledge and would be willing to share. Or maybe a bunch of people would be willing to just give their opinion of what the answer is.
View attachment 48045
Why would proposed Football Ticket Sales for FY 2017 be $1 million less than budget for FY2016?