I guess I've never noticed their lack of brands. Everything I buy they usually have their store brand and then a couple other options. My wife loves cooking and she drives an extra 5 miles and passes by Fareway and Price Chopper so she can get the specialty items that the other two don't carry.
I really didn't mean to go on a diatribe against Hy Vee. Out of all the things I've posted in this thread, that was the only one that was about what I considered to be a shift in a business model and away from what I'm willing to pay for. Those on the right will consider my other positions political, but I consider them a matter of moral conscience.
That said, I will be political this weekend. My V-Day purchase will be from Nordstrom. It's a one time gesture though. We'll see if they can earn future business. I've never shopped there.
I used to LOVE Hy Vee. I would drive several miles to shop there despite having a Price Chopper a half mile from my home. And I'd pay more to do it. But I watched the selections change, and what I perceive to be the business model changing. I simply won't pay a premium for that.
This morning I went to WalMart. Spent $66. Then I drove to Fareway and spent another $41 on meat. Bigger week than normal at those prices. Probably would have been $120 or so at Hy Vee. But after my groceries were bagged at Fareway, two young kids had all of my three bags and were going to carry them to my car for me. Of course I chastised them - in fun - for assuming I'm an old man that can't carry three bags. But the fact is, it's their business model. If it had better selection and bigger stores, I'd do all of my shopping there. And be willing to pay a premium for it.