As I'm aware of your vocation prior to retirement, I'll acknowledge your expertise in this area. Having said that, I have a serious question about women's pro basketball endorsements. Where does CC get more exposure, college or pro? Nobody watches the WNBA - it's hard to find WNBA games on TV, as I found out when trying to follow Ashley Joens with the Mavericks, Aces & Mercury. In college, CC is a household name and of value to endorsers. As a member of the Indiana Fever, I think she'll be quickly forgotten.
Granted, my wife is not a huge sports fan, but when Jason Sudeikis and Sue Bird attended the EIU game a few weeks ago, she had no idea who Sue Bird was (until I mentioned Meghan Rappinoe). I throw that out as evidence that a spectacular career in the WNBA does not guarantee cultural relevance.
So assuming CC goes pro and joins her boyfriend Conner McCaffrey in Indianapolis, my thought is her star will dim considerably. What would be HyVee's incentive to continue with her as a celebrity endorser? Do you anticipate HyVee drops off but she replaces it with another national brand?
I'm in the (admittedly uninformed) group which assumes her endorsement power is at it's peak as a collegiate player. Please explain why she'll "make more money than ever" if fewer people are seeing her play? TIA for allowing me to audit your Marketing 101 Course!