3,000 on average at $250 for the season is still $750,000. I think attendance is down at least a few thousand on average for the year. It also isn’t just season tickets. Single game tickets account for that too. I’d guess we sell very few single game tickets if he’s back but I think it could be significant if we have a new coach. You will likely have a lot of people want to check out the new coach. for example I’d probably go to a couple of games with a new coach but will go to zero with Prohm.Not questioning the 'idea'. Just the extreme. Furthermore, since 2010, Iowa States alumni, brand, and popularity have grown significantly. How much is anyone's guess. But, the impact to ticket sales may not be as bad as some predict ... next year.