Mark, thanks for the information. I'm not selling but I've always been interested in how the commissions work for selling Realtors. I've got nothing but respect for your firm but why would you charge less than your competing realtors if your service is as good or better? Do you see better long term commissions and more customers using this strategy?
Great question.
Real estate commissions are way out of whack. The entire structure is flawed.
Why does the guy with the 200k house pay 12,000 and the guy with the 400k house pays $24,000?
The selling process is EXACTLY the same on both houses. We don’t do twice the work, not even close.
So when you come from the premise that the entire model is broken you have to find a new normal.
When we sell a home we make $2,495 and the firm that represents the buyer makes 3%, so is $2,495 enough money to make.
You have to factor in real time. the initial
Meeting, marketing the property, getting it on the mls, negotiating the offer etc.
on an average sale, I will spend 3-4 hours of actual real time on that sale. that means I make $600-800 an hour selling that one house.
Once you know that, does $2,495 still seem low.
Now imagine how much other agents are making off people.
Another reason we charge that is it levels the playing field. We get to treat the $100,000 seller the exact same as the $500,000 seller because the paycheck is the same. People with lower priced homes can feel equally important to those with bigger/nicer homes.
At Charter House we are actually trying to be a company that does the right thing and does not put money first.
If we do a good job, our clients will write a review or tell a friend and the phone will ring again.
My biggest goal is simply getting people to realize that real estate has changed and options like us exist and HOPE they get it and stop drastically overpaying and costing their families thousands of extra dollars.